New Balance Numeric | Southerly | Skate Sonr

New Balance Numeric | Southerly

July 20th, 2026
Starring Jamie Foy, Andrew Reynolds, Aimu Yamazuki, Tom Knox, Brian Reid, Justin Henry, Patrick Praman, Cato Dobbs, Liv Lovelace, Sean Paul, and Sean Ryan

Video by @KyleCamarillo @tylrewilcox @ericiwakura

Subscribe for more Numeric! / nbnumeric​​
Like New Balance Numeric on Facebook: / nbnumeric​​
Follow New Balance Numeric on Instagram: / nbnumeric

Comments

More Videos

Somthing about this.. 😍<br /><br />Tag em in the comments!!

Toe tal control 😱🦶 skater unknown #shorts #skateboarding
20th July, 2026

Somthing about this.. 😍Tag em in the comments!! ...

Quick Hits from Freddy at Stop 1 of the IPATH Summer Tour. Shout out Vu Skateshop & The Baltimore Skate Scene.<br /><br />Join us at Kinetic SkateShop on July 22nd & Holistic Skateshop on July 24th.<br /><br />#ipathskateboarding #fredGall #freddygall #ipathskate #vuskateshop #baltimore #baltimoreskateboarding #skateboard #skateboarding

Fred Gall IPATH X VU Skateshop Demo #ipath
20th July, 2026

Quick Hits from Freddy at Stop 1 of the IPATH Summer Tour. Shout out Vu Skateshop & The Baltimore Skate Scene.Join us at Kinetic SkateShop on July 22nd & Holistic Skateshop on July 24th.#ipathskateboarding #fredGall #freddygall #ipathskate #vuskateshop #baltimore #baltimoreskateboarding #skateboard #skateboarding ...

“Everyone wanted to sign John. We just kind of thought, if he was going to start his own thing, now would be the time.”<br /><br />The surf industry has a long-running kink of slapping sticky hickeys on surfers and trying to squeeze them into the shape of a brand. Perhaps less so now, with the stickers losing some of their stick. But just look at our quasi-regular co-host, Dane Reynolds, whose lack of connection to the traditional surf-brand model ultimately led to his split from Quik and the creation of his own company.<br /><br />Five years into the Florence experiment, Sam and Doom sit down with Ryan Hurley, co-founder and creative director of Florence, to discuss the business of building a company around John Florence, the ambition to make it something much larger than a surf brand, and also Michael Jordan.<br /><br />But first, the origin story.<br /><br />When John’s contract was coming to an end, the offers were plentiful. Among them was a reported $1 million-a-year deal from Rip Curl. John could have signed with any major surf brand, accepted the full cheese platter laid out for his royalty and continued living the glamorous life of a professional surfer from yesteryear: ride for a company, appear in a few campaigns, help sell its clothes and earn millions of dollars.<br /><br />Instead, he started his own company. Although, as Ryan reveals in this episode, the idea wasn’t really John’s.<br /><br />It was proposed by Ryan and his brother Jeff, who had already built a considerable business at Hurley under the family patriarch, Bob. John had spent most of his career riding for Bob’s company. When his contract came up, the Hurley bro’s saw an opportunity.<br /><br />Everyone wanted to sign John. Why not build something with him instead? And for that matter, why not name the whole thing after him? <br /><br />Which brings us to MJ.<br /><br />The Jordan brand is the archetype for what Ryan wants Florence to become: a premium sports brand, built around a generational athlete, and eventually expanded into something that exists beyond the athlete’s original field.<br /><br />Jordan’s playing career eventually petered out in Charlotte, a slightly sad epilogue to the Bulls era. But by then, his name had already become a global sports company.<br /><br />Sidenote: who is the Michael Jordan of surfing? Probably Slater, for mine. John might be LeBron.<br /><br />Anyway, surfing, in this conception, is the point of origin, but it ain’t the final destination. Surfing leads to the ocean, the ocean to the great outdoors. And the great outdoors, theoretically, is a considerably larger market than surfing.<br /><br />If anyone can build that kind of bridge, Ryan believes, it is JJF.<br /><br />Ryan also has some fairly pointed thoughts on the current state of the surf industry. He sees the 1990s as its golden era, when surf brands were pushing design and culture forward, and the 2000s, with its helicopters and billionaires, as a kind of silver era. The present, well. A little light on the old abundance.<br /><br />Strange, then, that Florence is growing.<br /><br />“A lot of the old ways of doing things are broken, and I think it requires new thinking to create a new future,” Ryan says. “But it takes people time to come around to new ideas.”<br /><br />Also included: who is more important to Florence when it comes to selling product?<br /><br />John or Nathan?<br /><br />Find out in Episode 23 of StabMic.<br /><br />Thanks to our partners for making StabMic possible.<br /><br />Red Bull - https://www.redbull.com/au-en/hubs/surfing<br /><br />Yucca Fins - https://yuccafins.com/?srsltid=AfmBOoo-jnFw6S0Sp3-SSanLxyapm-HzNSBMGYBGterziCRzVYA2pSkl<br /><br />SlowTide - https://slowtide.co<br /><br />Devium - https://deviumusa.com/en-AU?srsltid=AfmBOooduRpygX1R4zQ1DavNxPjxBhnLrgyMtk1-K_4sJD0xENNBMBcm<br /><br />TurtleBox - https://turtleboxaudio.com/?srsltid=AfmBOoqsjydQHwPJb71GjzpUHpk6Wg0wus-I_pDuqSZGvz1mlGQuab1q<br /><br />Vaer - https://www.vaerwatches.com/?srsltid=AfmBOoqjLxH960nwiQ7-f-coMCS8o10lPVAz08fVGgs0tgKObfTFFJoo<br /><br />Dome Dust - https://www.domedust.com

How To Build A Brand Around John John Florence | StabMic Ep. 23
20th July, 2026

“Everyone wanted to sign John. We just kind of thought, if he was going to start his own thing, now would be the time.”The surf industry has a long-running kink of slapping sticky hickeys on surfers and trying to squeeze them into the shape of a brand. Perhaps less so ...

Myles Tussey from "Into Otherness"

🏍️ Myles Tussey from "Into Otherness"
20th July, 2026

Myles Tussey from "Into Otherness" ...

New sport waiting to happen 🤔💡

Hear me out 🤣🏆 unknown legend #skateboarding #shots #fifa
20th July, 2026

New sport waiting to happen 🤔💡 ...

Related Posts

Flakturm Humboldthain: a bunker session with the crew.<br /><br />@deolegotoy <br />@nico.benecke

Goofy a$$ spot
20th July, 2026

Flakturm Humboldthain: a bunker session with the crew.@deolegotoy @nico.benecke ...

For O'Neill team rider Kamiel Deraeve, Hawaii had always been a dream.<br /><br />A place where surfing, wind, and ocean culture come together unlike anywhere else on earth. In Crossing Lines, Kamiel embarks on his first-ever trip to the islands, chasing swell, wind, and new experiences alongside Maui's Jesse Richman.<br /><br />Known worldwide as one of the most accomplished kitesurfers of his generation, Jesse is equally passionate about surfing—making him the perfect companion for a journey that blurs the lines between disciplines.

Crossing Lines | Kamiel Deraeve’s First Trip to Hawaii
20th July, 2026

For O'Neill team rider Kamiel Deraeve, Hawaii had always been a dream.A place where surfing, wind, and ocean culture come together unlike anywhere else on earth. In Crossing Lines, Kamiel embarks on his first-ever trip to the islands, chasing swell, wind, and new experiences alongside Maui's Jesse Richman.Known worldwide as ...

The stars descended on Milan’s notorious plaza for a fired-up session. Tiago, Casper, Carlos, K‑Walks, and a roll call of top dogs put on one helluva show.<br /><br />Keep up with Thrasher Magazine here:<br />http://www.thrashermagazine.com<br />http://www.facebook.com/thrashermagazine<br />http://www.instagram.com/thrashermag<br />http://www.x.com/thrashermag

THRASHER x SUPREME "Milano Centrale" Video
20th July, 2026

The stars descended on Milan’s notorious plaza for a fired-up session. Tiago, Casper, Carlos, K‑Walks, and a roll call of top dogs put on one helluva show.Keep up with Thrasher Magazine here:http://www.thrashermagazine.comhttp://www.facebook.com/thrashermagazinehttp://www.instagram.com/thrashermaghttp://www.x.com/thrashermag ...

COPS ENCOURAGE SKATERS TO KEEP TRYING! 😱🤯<br /><br />Tag the skater in the comments so we can credit them!

RARE ENOUNTER! 🚔👮‍♂️skaters unknown #skateboarding #shorts
20th July, 2026

COPS ENCOURAGE SKATERS TO KEEP TRYING! 😱🤯Tag the skater in the comments so we can credit them! ...

It's Diego at his finest. Skating in the AVE Classic by Hockey. Now available at select VCU skate shops & Hockeyhomevideo.com<br /><br />Filmed/Edited by:<br />Benny Maglinao<br /><br />Guest:<br />Andrew Allen<br />Ben Kadow<br /><br />Music by: <br />Ryan Riffenburgh<br /><br />Subscribe now at: http://www.youtube.com/vans?sub_confirmation=1<br /><br />Connect with Vans: <br />http://www.vans.com <br />http://www.tiktok.com/@vans<br />http://www.instagram.com/vans<br />http://www.youtube.com/vans

AVE Classic x Hockey I Diego Todd
20th July, 2026

It's Diego at his finest. Skating in the AVE Classic by Hockey. Now available at select VCU skate shops & Hockeyhomevideo.comFilmed/Edited by:Benny MaglinaoGuest:Andrew AllenBen KadowMusic by: Ryan RiffenburghSubscribe now at: with Vans: ...

Trending Posts

Watch the Top 3 Medal Runs from Moto X Best Trick competition from MoonPay X Games Sacramento 2026!<br /><br />Best Trick has been a staple of freestyle motocross competitions since the turn of the century. Riders attempt to execute the most difficult and innovative tricks possible. Riders are judged on the overall difficulty and execution of a single trick, and creativity is highly valued – never-been-done tricks are usually scored very well<br /><br />____<br /><br />X Games — your destination for all things action sports, music, lifestyle and everything in between. <br /><br />Visit our official homepage at http://xgames.com for more coverage and highlights.<br /><br />SUBSCRIBE: https://www.youtube.com/XGames<br /><br />Check us on Social @XGames:<br />Instagram ► https://instagram.com/xgames<br />TikTok ► https://www.tiktok.com/@XGames<br />Twitter ► https://twitter.com/xgames<br />Facebook ► https://facebook.com/XGames<br />Twitch ► https://www.twitch.tv/xgames<br />Snapchat ► @xgames<br /><br />Thanks for watching #XGames!

Moto X Best Trick: TOP 3 MEDAL RUNS | MoonPay X Games Sacramento 2026
28th June, 2026

Watch the Top 3 Medal Runs from Moto X Best Trick competition from MoonPay X Games Sacramento 2026!Best Trick has been a staple of freestyle motocross competitions since the turn of the century. Riders attempt to execute the most difficult and innovative tricks possible. Riders are judged on the overall ...

Shop Shoe Goo: http://bit.ly/Shoe_Goo<br /><br />If you are looking to repair some shoes or add some life to a new pair, Shoe Goo is your best bet! It is an adhesive specially made with extra abrasion-resistance to extend the life of shoes and save you money in the long run. In this video we will be showing you how to repair an old pair of shoes, how to add life to a new pair, and how Shoe Goo holds up after a few weeks of heavy skating. This video has everything you'll need to know about Shoe Goo. Enjoy!<br /><br />Shop Shoe Goo: http://bit.ly/Shoe_Goo<br /><br />Filmed & Edited by Chandler Beck<br /><br />Facebook: https://www.facebook.com/SkateWarehouse<br />Twitter: https://twitter.com/skate_warehouse<br />Instagram: http://instagram.com/skatewarehouse<br />Google+: https://plus.google.com/+SkateWarehouse/

Shoe Goo | How to Apply and Repair Skate Shoes
23rd March, 2018

Shop Shoe Goo: you are looking to repair some shoes or add some life to a new pair, Shoe Goo is your best bet! It is an adhesive specially made with extra abrasion-resistance to extend the life of shoes and save you money in the long run. In this ...

Legendary Tom Penny<br /><br />follow em for more! 👉 https://www.instagram.com/tompenny?igsh=NTc4MTIwNjQ2YQ==

PENNYYYY! 🤯🤑 Tom Penny #skateboarding #reels
6th May, 2026

Legendary Tom Pennyfollow em for more! 👉 ...

Ride Channel was happy to give this documentary some additional exposure in hopes that its story can help someone struggling with mental health. <br /><br />Check out more of Ben’s film work here https://youtube.com/@benduffypresents?si=eKutdF_weZhqV3gU and @benjiorbenjamin1<br /><br />“We Are Skateboarders: A Mental Health Transformation” is an autobiographical, experimental documentary that uncovers the story behind filmmaker Ben Duffy’s first breakout film We Are Skateboarders—and the 15-year mental health battle that followed.<br /><br />At just 19 years old, Ben created a film that became the second most viewed skateboarding documentary in history, behind Dogtown and Z-Boys. But as the film gained momentum, Ben’s life unraveled. Living with undiagnosed #bipolardisorder disorder, complex PTSD, trauma, and overwhelming pressure, he began a journey that forced him to redefine what success really means.<br /><br />This raw and deeply personal documentary follows Ben as he finally steps into therapy, faces long-buried pain, and transforms suffering into creativity, healing, and self-compassion.<br />It’s a story about skateboarding, yes—but even more, it’s a story about mental health, resilience, and rebuilding a life.

We Are Skateboarders: A Mental Health Transformation. - Documentary
18th March, 2026

Ride Channel was happy to give this documentary some additional exposure in hopes that its story can help someone struggling with mental health. Check out more of Ben’s film work here and @benjiorbenjamin1“We Are Skateboarders: A Mental Health Transformation” is an autobiographical, experimental documentary that uncovers the story behind ...

CCS presents 100 Kickflips in the Hours is Yours Dilo Pro with John Dilo.<br /><br />Everyone's favorite manny maniac and 100 kickflip alumni is back, and this time he's skating his signature shoe from Hours is Yours, the Dilo Pro. <br /><br />A mid-top cup sole designed with a touch of nostalgia and built skate-ready out of the box, the Dilo Pro broke in quickly and withstood John's full force flicks for his 100 kickflips at the Bakerboys park. Head to CCS.com to grab a pair and be sure to tag us in your best flip-in-flip-out manual clip.<br /><br />Buy the Dilo Pro here: https://shop.ccs.com/products/hours-is-yours-dilo-pro-shoes-black-contrast<br />Follow CCS on Instagram: @CCS<br />Follow CCS on Facebook: Facebook.com/ccs.skate<br />Follow CCS on Tiktok: @ccs_skate

100 Kickflips in the Hours is Yours Dilo Pro with John Dilo
12th March, 2026

CCS presents 100 Kickflips in the Hours is Yours Dilo Pro with John Dilo.Everyone's favorite manny maniac and 100 kickflip alumni is back, and this time he's skating his signature shoe from Hours is Yours, the Dilo Pro. A mid-top cup sole designed with a touch of nostalgia and built ...