Back in 2017, the founders of Doyenne saw a void in their local scene and quickly mobilized to fill it. Seeing a lack of diversity and representation at skate parks, the streets, and, most importantly, the absence of a safe space for new skaters to express themselves, they started by organizing a skate meet-up in the brand’s hometown of Glasgow, Scotland. The impact of those early sessions sparked their project to become a full-fledged brand with the goal to represent and inspire the community around them and abroad.
As a women-led brand, Doyenne acts as a collective entity comprised of skaters, artists, activists, and creatives, using the brand as the rallying force to mobilize and amplify women and non-conforming genders in skateboarding. Along with their events, fundraising, and activations, Doyenne designs clothing and product with a purpose, focused on creating gender-neutral products made with an ethical and sustainable mindset.
We spoke with Doyenne to understand their mission, ethos, aspirations, and how their pointed visual and ethical point of view informs the brand and its community as well as their recent collaboration with Nike SB.
Read more here https://www.nikesb.com/articles/doyenne
Directed by Debora Maité
Filmed by Yentl Touboul
Art Direction Doyenne Studio
Edited by Eric J Liddle
Produced by Wasted Talent
Music Larry Gus
More from Nike Skateboarding
Official website: https://www.nikesb.com/
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Twitter: https://twitter.com/nikesb
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