VANS X HODARI | VANS

Instead of just making ads about creativity, we’re helping artist bring their ideas to life. In an effort to be a reference for people of color, watch how HODARI uses creativity as a tool to honor family history and shatter statistics.

Hodari Adae Garcia de Melo Menezes is a musician, guitarist, singer, fashion designer, songwriter, painter, and tattoo artist currently residing in São Paulo, Brazil. Being Black in Brazil and born into an artistic family with grandparents who helped build his hometown, Brasília — Hodari was raised to challenge the status quo and make his own history. All throughout his life journey, he’s never let societal boxes get in the way of his self expression and uses art as a tool to uplift others to do the same.

For this project, we partnered with Hodari to document him painting and reflecting on moments of his life, centered around being one of the few Black musicians in the emo/hardcore scene in Brazil. His goal with these portraits is to encourage future generations to be bold with their creative endeavors, and to be a first at something.

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About Vans:
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel, and accessories brand. Vans® authentic collections are sold in 97 countries through a network of subsidiaries, distributors, and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music, and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.

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