Riley came to us after the launch of his Dad's shoe, inspired by the commercial that Tony and Manchild had created. He wanted to do something similar, a conceptual commercial with a collection to match. Riley decided to create an 80's Dogtown vibe with the shoes, apparel, and commercial. Baker was down to make it a co-branded project, and the rest is history.
Shop the Lakai x Baker Riley Hawk Collection here:
https://lakai.com/collections/hawk-baker
Filmed and edited by Jacob Nuñez
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