We walked into Former's Chinatown studio a little early. Dane was lodged behind a monitor editing his "Premium Violence" part that was to premiere later that night. Austyn Gillette was shirtless and washing the windows while Craig filmed him with his phone. Warren Smith and Grady Archbold tinkered with the displays for their upcoming Pop Up Shop. This was a team. Former has officially destroyed all that once was of the "industry" brand and are doing it their way. And it was all on display Friday night in Los Angeles for the release of their new range and Dane's new part, accompanied with a performance by Destruction Unit. Every detail. Big and small is them. And it is exactly what surfing and skateboarding need. Fresh ideas. Fresh thinking. And good surfing and skating.
We caught up with them, all at once in fact — Craig Anderson, Dane Reynolds, Austyn Gillette, Warren Smith and Jake Anderson — for this new Afternoon Interview, which happened a little later than afternoon.
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